Airtight Advertising Pumps Commercial

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  • VIDEO: OPEN ON MS OF KENDRICK LAMAR SEATED BACKSTAGE, FACING AWAY FROM CAMERA. SLIGHT ZOOM. (SFX: SCREAMING CROWD IN THE DISTANCE) (:02)
  • VIDEO: CUT TO CU OF LAMAR'S FACE, CONCENTRATING (SFX: CHEERING CROWD FADES, HEAR TWO DEEP BREATHS FROM LAMAR) (:05)
  • VIDEO: CU ON PUMP SHOES. LAMAR PUMPS SHOE TWICE. WALKS OFF SCREEN. (SFX: BREATHING MORPHS INTO TWO PUMP SOUNDS. DISTANT SCREAMING BECOMES LOUDER.) (:05)
  • VIDEO: LAMAR STRIDES ONSTAGE, RAPPING. LAMAR (OC) (RAPPING): I'm hoping I can tell a story, that the whole world can feel, like the ones who came before me. And it’s my story, I’m just going to be myself, you know? (UP AND OVER) (SFX: SCREAMING FANS) (:07)
  • VIDEO: CU OF LAMAR'S PUMPS DANCING ONSTAGE. CAMERA CIRCLES 360 DEGREES AROUND SHOES. LAMAR (OC) (RAPPING): I want to leave a mark, but above all I want to be happy… Because then I know that I reached the pinnacle, of finding myself as an individual. (UP AND OVER) (SFX: SCREAMING CROWD) (:8)
  • VIDEO: LOGO SLAMS ON TO SCREEN LAMAR (VO): Pump up. Stand out. (SFX: THUD) (:03)
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