Kara's Prototype

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Storyboard Description

A stroyboard of persona "Kara" and her quest to afford the purchase of organic coconut oil so that she can cool healthier meals at home.

Storyboard Text

  • KARA'S GOT A PROBLEM
  • (Sigh)... I really wish I could afford to cook with organic cocunt oil, instead of vegetable or canola oil...
  • Truth is... my budget is really tight these days, so there's probably no way I can afford it.
  • KARA BRAINSTORMS
  • Let's take a look at my monthly budget spreadsheet to see how much I spend on groceries vs. beauty products vs other essential bills...
  • KARA FINDS A POSSIBLE SOLUTION
  • ...Now let's search all the uses of coconut oil. Maybe if it had multiple purposes, it could replace some of the things I already buy. (Hmmm...)
  • WOW! Who knew it could be used for SO many common things! This could be the solution I need...!
  • uses for coconut oil
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