Ethos Pathos & Logos

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  • Ethos
  • Persuading by using your perceived credibility.
  • As the King, I know all roads lead to Rome!
  • The king said it. Must be true!
  • Persuading with an emotional appeal.
  • Pathos
  • You will never be satisfied in life if you don't seize this opportunity. Get on the see-saw!
  • Well, I don't want to be dissatisfied...
  • Logos
  • Persuading through reasoning.
  • Also, we should fire Gary. He texts during meetings.
  • We should move production to Singapore. Manufacturing costs are cheaper.
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