UX Design Research

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Product Development - UX design research process example

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  • surprising feedback and responses from our survey
  • please design what works for us!
  • users
  • listen to your users
  • sure, we'll conduct observation sessions and user interviews to understand what needs to be improved
  • Jordanna we already have a massive dev backlog and new features!
  • consult with stakeholders
  • user comments correlate with the web analytics I've looked at
  • customers are dissatisfied with the experience they have using our product
  • Jordanna we're going to need research on specific issues our users are experiencing ..... and quickly!
  • stakeholders
  • then we'll have evidence on what needs to be refined
  • preparation and planning research
  • i'll conduct observation sessions to see first-hand the issues users encounter and understand why i'll create a screener to ensure participants interviewed reflect the user demographic who use the product i'll prepare a list of open questions to ask and a couple of topics on user scenarios for the interviews to gain insights on customer opinions a field guide helps ensure interviews are consistent with all participants
  • interview screener
  • Q's
  • Field Guide
  • observation session with users
  • the task is to x, y and then z
  • remote observer
  • i like to do y before x because ...
  • i can do x easily, when i try to do y it's really frustrating it doesn't work the way you'd expect, it doesn't .... and I need to ... because ...
  • 1-2-1 interview with users
  • please tell me about your experience completing xyz task?
  • synthesise and analyse data
  • pain points friction obstacles
  • creative intelligence space
  • let's examine the interview responses + observations and combine with web behaviour data to draw user insights
  • crucial usability issues
  • patterns trends clusters
  • user needs motivations behaviours
  • solution requirements user stories for sprint
  • user journey map
  • output - research artefacts
  • user personas
  • use flow
  • share insights and recommendations for solutions
  • • problems users experience • recorded observation of crucial issues • actionable insights • recommendations for solutions • identify items for design refinement and product development backlog
  • great, i'll add to the backlog
  • then usability test to validate
  • research revealed the pain points are ...
  • two possible solutions i'd recommend to solve this are ...
  • Jordanna this is crucial, i'll add the user story to the sprint that begins tomorrow
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