WestJet Project 1 - Home is family and WestJet is your home


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Storyboard Description

Project 1 - Tired worker comes home and gets awaken by daughter only to realize they are really on board one of the luxurious and comfortable seats from a WestJet airline. The worker gets treated as if they were at home with a loved individual.

Storyboard Text

  • Home is where family is and at WestJet you are home
  • The mans family sits aboard the flight, awaiting to travel with their father on his business trip.
  • Excuse me miss? Is everything alright? Miss? Can I get you a beverage?
  • The plane is shown taking off, with the WestJet encore brand posted clearly on the side of the aircraft. A message then appears that states, "Home is where family is and at WestJet you are home."
  • Zzzzzz
  • Zzzzzz
  • The advertisement comes to a close with the WestJet brand being displayed on the screen alongside the hashtag: #Wearefamily
  • The daughter of the woman, looking very confused at this time replies, "Excuse me, miss? Is everything alright? Miss? Can I get you a beverage?" The background begins to blur out of focus and the daughter begins to then transform into a flight attendant
  • The scene then pans out to where the woman is fast asleep while aboard a WestJet airline. what the woman believed to be her daughter was really a flight attendant checking up on her. Completely exhausted the woman falls asleep and begins snoring very loud.
  • The flight attendant then goes and gets the sleeping woman a pillow and a blanket and places them over her. Before she goes she looks down and notices her phone still playing music from the WestJet app. She picks it up and places it on the woman's lap with a large smile. The camera then pans in on the phone revealing the WestJet app and the WestJet logo. Then appears, "Home is where family is and at WestJet you are home.
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