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Buy 1 Get 1 Free!
Let's say you're the marketing manager at a department store called Jackson's.
For the upcoming sale that lasts from after Black Friday through Christmas...
You're launching a Buy 1 Get 1 Free campaign for winter clothing through Jackson's mobile app.
You're advertising the campaign by placing ads on the web...
...and you want to find out which of the 3 ad designs actually generated the most sales.
Trouble is, you can't tell how many people are clicking on your ads, installing your app, or actually buying anything.
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