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Storyboard Description

Why? Why not? Links to motivations or drivers Tipping point/critical juncture Consequences/implications

Storyboard Text

  • Who will use this?
  • Why? (reasons for adopting)
  • Why not? What's stopping you..
  • Create a persona for the average user. Include unmet needs & behaviour drivers.
  • Underlying motivations & drivers
  • List / describe reasons such a person would adopt our solution?
  • Critical moment
  • List / describe the barriers to adoption. This can include: •Attitudes & mindset •Behavioural patterns • Access or other structural barriers • Norms or other cultural barriers
  • So what?
  • What existing motivations or underlying drivers could we link to our solution?
  • Where is this person's tipping point? What encounter or event could be pivotal in driving change?
  • What consequences or implications may arise once this persona adopts our solution?
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