Story Board for IMC. 615

Story Board for IMC. 615
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Storyboard Description

This story board depicts the progressions of the TV ad. From athletes that lead CrossFit programs, training and CrossFit programs to instruct groups are highlights of the story board. Starting with running, a focus point of Reebok., along with fitness and training, are aspects of the brand that make this ad. Each moment of the ad correlates with how Reebok and the athlete collaborate. With Allen Iverson showing endurance, with his life time deal with the brand, JJ Watt, a role model for hard work and inspiration, an attitude that the brand is developing.

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