MSIG CM Idea 1

MSIG CM Idea 1
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Storyboard Description

Reminding people the principle of insurance: when one person is in trouble, people from different levels of the society will help him out (through pooling the insurance) The CM can represent this in a literal way This also changes the insurance from a product that protect yourself to something that helps yourself and other people Its similar to how people would willingly donate to help people in need, but in a way we promote insurance as a social enterprise product (advocacy marketing, cause-related marketing) It also links with the idea of “karma” - helping others to gain virtunes for their next life The slogan can be “choose MSIG, be a hero”

Storyboard Text

  • A person walks on the street. Suddenly he falls into a hole.
  • Something swooping by or an alarm bell
  • then people starts running
  • with heroic music
  • Same here
  • People starts running
  • He is saved
  • Anyone can be in trouble at any time, that's why we have insurance to help each other.
  • Help yourself, help others
  • MSIG [LOGO] "BE A HERO"
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