International Business Assignment

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  • Mattel, Inc. is an American multinational toy manufacturing company founded in 1945. The products and brands it produces are things like board games, teddy bears, dolls, and much more!
  • Mattel Toy Store-Since 1945
  • Can we please go to Mattel's mom!
  • OPEN
  • Sure son! You got a good grade on your IB test so let's go!
  • Mattel wanted to increase their profits, and the way they did this was by cutting down production costs. They began to manufacture toys in China.
  • Chinese Manufacturing Centre Mattel Toys
  • Let's make some toys!
  • Many children enjoyed the dolls Mattel made them! However...there was a flaw...
  • I'm so happy I got my doll from Mattel!
  • We love our Mattel dolls!
  • I can't believe how terribly made these dolls were!
  • The company outsourced manufacturing to China to cut costs, but the toys that came back were coated with toxic lead paint and contained 180 times the legal limit of lead content! The dolls also came with poorly attached small magnets that could perforate the intestines if swallowed.
  • We have to do something about these dolls! We don't want to lose our customer base!
  • Ethical Issue - Mattel
  • Mattel's idea to face the public for its unethical business conduct is to recall the toxic dolls and to give free new ones that are created properly.
  • Our idea is to give everyone new dolls!
  • As well as to recall all of the poorly produced dolls!
  • They also put up a carnival for children as a fun marketing campaign! In conclusion, Mattel Toy Company has saved their business by dealing with their unethical business problem in a positive manner rather than ignore the issue.
  • Mattel Toys
  • Peg the unicorn game!
  • We love Mattel's Toys!
  • The End
  • Play games to win a free toy of your choice!
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