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  • Ethos
  • As a dentist I recommend the toothpaste Colgate to keep teeth healthy and for your new cavity!  
  • Okay! I will be sure to get Colgate at the store, because you know what you are talking about 
  • Logos
  • By using Colgate we have found that teeth are 85% more healthier and whiter than other toothpaste brands. 
  • Pathos
  • How can you live a happy live with people making fun of you for having yellow, and unhealthy teeth?! This is why you should use Colgate!
  • This is an example of Ethos because it shows the credibility of the dentist. The patient listens and believes the dentist because he knows that she knows what she is talking about because she has been working and is experienced with her work.
  • This is example of Logos because it tells you the facts and statistics of the Colgate toothpaste. It gives a specific percentage of how healthier and whiter the toothpaste does. 
  • This is an example of Pathos because it tells how people will make fun of you for having gross teeth. This will make the audience feel that they need the toothpaste to have healthy teeth so they won't get made fun of. 
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