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  • Scene 1 - Video with text
  • •A seaplane fly-over of the Great Barrier Reef which introduces the advertisement. •It shows the shows the bright blue hues of ocean which will catch the target audience's attention •It represents that the reef is a beautiful destination for a relaxing holiday •It holds many fun activities for families with teenagers •White text fading out "Australia's great natural wonder" •Use 8 seconds of YouTube video: https://www.youtube.com/watch?v=VslzlXXeN8A •0:00 - 0:08
  • Scene 2 - Video
  • •A child putting on a snorkel mask with her brother shows sibling bonding •Two children snorkeling at the Great Barrier Reef represents that it is an affordable activity for families •A sea turtle gliding over colorful coral and shows the clear waters of the reef •Connects to the emotions of the target audience •Many different species of fish swim past the children snorkeling and they give a thumbs up which shows they're enjoying their holiday •Use 17 seconds of YouTube video: https://www.youtube.com/watch?v=pBwsX6eJPiI •0:42 - 0:59
  • Scene 3 - Video with text
  • •Indigenous Australians in the Great Barrier Reef representing its historical culture •Excellent for teenagers in Australian families to gain a deeper understanding of the history and culture behind Australia •More profit for the Aborigines and local communities involved in this tour •White text fading out "Discovering its breathtaking history, culture and people" •Use 13 seconds of YouTube video: https://www.youtube.com/watch?v=y9Fudm5JrpM •0:25 - 0:33
  • •Music - pop, motivational and full of energy •To make the advertisement catchy and enjoyable to watch •Most teenagers would recognize the song as it it the genre POP and hence watch the advertisement
  • Scene 4 - Video
  • •Shows a family with teenagers playing games and splashing on a bright, blue beach •Afterwards, two jet skis ride through the Great Barrier Reef towards the screen •This attracts teenagers to do this activity because it's fun • Excitement is portrayed throughout this scene •Australian families with teenagers would find the Great Barrier Reef a perfect holiday destination to spend time with their companions •Use 4 seconds of YouTube video: https://www.youtube.com/watch?v=VslzlXXeN8A •0:10 - 0:14
  • •Remove audio in YouTube video and use visual •Instead continue with music from scene 1 •Galantis - Runaway (U & I)
  • Scene 5 - Video with text
  • •Shows a teenage boy going on a rope swing with one of the local indigenous boys •This reveals that the Great Barrier Reef's society are friendly and welcoming •White text fading out "Make new friends and long-lasting memories" •Perfect opportunity for the teenagers to make new friends and explore •Also shows that the Great Barrier Reef has many magnificent rain forests and waterfalls •Use 9 seconds of YouTube video: https://www.youtube.com/watch?v=XVdbcXNymJQ •2:18 - 2:27
  • Music to be continued from scene 1 and 2
  • Scene 6 - Video
  • •Beginning of this footage shows a family on a yacht, laughing with a beautiful bright sunset in the background •Perfect scenery and representation of a family enjoying their holiday •Afterwards, a family is screaming and having fun under a waterfall whilst white water rafting •This attracts Australian families to have a holiday in the Great Barrier Reef as it provides many activities that is worth the money •Families would want to do new adventures and create new memories and experiences •Use 6 seconds of YouTube video: https://www.youtube.com/watch?v=GAyRBqKk3hk •2:04 - 2:10
  • Use same music in previous scenes
  • Use same music in previous scenes
  • Use same music in previous scenes
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