Apple Advertisement

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Storyboard Description

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Storyboard Text

  • Beginning cut of iPhone
  • iPhone 8 close up
  • Demonstration of features
  • £45 per month per person
  • On a white background (a white background can be seen throughout the whole advert) shows all the iconic structures of the phone - rim, home button, apple logo etc. A price overlay can be seen throughout the whole advert.
  • New designs
  • £45 per month per person
  • Phone rotates slowly, showing off its iconic features as a narrator speaks of its new ones.
  • CEO of Apple
  • £45 per month per person
  • No smash!!!
  • As a narrator speaks of the ways of which this helps you save money, demonstrations of the new features that help save money are played. Ex: there is no need for a case because the iPhone 8 is 500% more resistant. It also comes with a built in SIM card so you don't need to look around for a good SIM deal. The SIM includes unlimited texts and minutes offline and abroad as well.
  • How to purchase
  • www.apple.co.uk/iphone8 UK - 6666 666 666 NI - 7777 777 777
  • New designs for the phone are shown here as the narrator explains why a case for the phone is not needed.
  • £45 per month per person
  • The CEO of Apple, Tim Cook, is featured as he walks past the set - in front of the still rotating phone and he explains how all the new features make this model the 'phone of the future'.
  • £45 per month per person
  • Website is shown and phone number for UK purchase and prices are shown. (End cut is brief - roughly 3 seconds)
  • £45 per month per person
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