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Welcom My name is laura and I will be your instructor for this brief. regarding a business plan for a launching a new product
We will also discuss product positioning, competitive analysis, placement, and key target markets.
Today's agenda includes a product introduction, a brief description of why our product will destroy the competition, potential barriers to overcome, and our main focus plan
Apple Inc. representatives will be sent to major electronic retail locations around the country to help with the launch of the new product. Apple Inc. representatives will be tasked with the responsibility of training customers regarding the new product and addressing any product concerns. As a business it is important to gain the necessary tools to put in the toolbox as a way to strategically enforce the most successful outcome
The objectives of the plan include decrease in consumer cost while increasing profits. The plan will also support competition while maintaining a fluid marketing strategy.
Apple Inc. is providing a broad range of benefits to its esteemed customers such financing options, rebates and money back guarantee. This is aimed at attaining competitive edge over its competitors such as Samsung and Nokia. Sales People
Direct marketing entails the utilization of the consumer-direct channels with an aim of reaching as well as delivering services and goods to customer without employing middlemen. Apple Inc. recognizes the importance of direct marketing and it is increasing its printed materials that contains product information. Additionally, the company is developing advertisement ad displaying the company’s products. Emails are also being sent to its esteemed customers. According to Kotler and Keller (2012), e-mails are cost effective and reach customers within the shortest time possible.
Our stores will also offer personalized engraving to allow the customers to assume total ownership of our products while improving on the repurchase of these products due to this ownership being established.
) there are several advantages associated with events such as trade shows. One of the advantages is that it offers customers with products’ benefits and attributes. Apple Inc. intend to increase the number of trade shows over the next few years to showcase its products in India. Additionally, Apple’s products will be advertised at major sporting events to increase customer’s experience.
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