Question 3

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  • I heard that you have produced a magazine and need advice on publishers. There are many different publishers and it can be hard figuring out which one to choose. I think that you should use the publishing company Bauer.
  • Well Bauer are a larger company rather than a smaller one such as future. Bauer are responsible for larger magazines such as Q. Bauer has a very large and respectable reputation, They manage over 600 magazines are distribute magazines of the same genre.
  • Why should I choose Bauer Media over the other companies.
  • Bauer publishes over 600 magazines and they publish magazines of the same genre as yours. They will know the market and what the audience want to see. They are one of the largest publishers and have expanded into tv and radio. BY broadening their publications they have a wider knowledge of the target market.
  • But how do I know if they will be right at appealing to my target audience?
  • Bauer publish magazines such as Q and Kerrang which have a very directed target audience. This shows that Bauer are the right company to publish your magazine as they are able to target specific target audiences.
  • My magazine is directed to a specific group of people who enjoy the r&b genre and the audience is teenagers and young adults. Will Bauer be able to advertise my magazine properly?
  • You should advertise your magazine In places that your target audience shop. For example places like supreme, this would allow your target audience to see your magazine in places that would interest them.
  • Bauer have moved into the radio and tv industries and to maximise sales you could also advertise your magazine on these platforms.
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