Let the reading journey begin

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Storyboard Description

According to my research, 81 percent of Chinese under age 17 have a reading habit. But only 58.4% of China’s adult population regularly reads books. My audience is Chinese young professional. They may grow up as book lovers, but when they get older. They are busy with working and other errands. Some of them stop reading and lose themselves in this busy and crowded world. I hope my story about Eric can remind them of their precious and happy memories about reading and they will start reading again.

Storyboard Text

  • Reading is the most enjoyable moment in my life now.
  • Now I understand the meaning of Professor Qin's words. There are so many people who just read words and to be a real reader one has to do much more; one has to see the meanings and stories behind the words. I am so happy that I am one of this kind people who reads this way!
  • Now I understand the meaning of Professor Qin's words. Reading expands our view of the world infinitely. Reading can be life changing in small ways or major ones.
  • With reading, you may not literally "be there," but you can experience it just the same. I can see how other people deal with troubles in their life and that definitely helps me. Instead of avoiding problems, I learn to solve problems now.
  • In old days, if I get lost in my work or in my life, I may choose drink with my friends. Now I choose reading.
  • Eric finally finishes Storia Del Diritto Romano. He is reading the book with satisfaction and joyness of finding himself in the book.
  • Eric is talking about his new reading experience.
  • Eric is talking about his new reading experience.
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