DCRCOC Resources Survey results

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  • Where we are
  • 8,193 Women-Owned
  • 24,210 Businesses in Dutchess County
  • 3,733 Minority-Owned
  • DCRCOC membership is 1,300 strong
  • Where we are
  • 1.76% Minority/Women owned businesses
  • How did we get here?
  • 3. Marketing Plans - Average of $100/month spent on resources advertising to business community mainly through social media ads
  •  2. Business Outreach - Membership department saw high turnover and community less aware of Chamber resources
  • 1. Membership Fluxuations - 2016 saw a 19% drop rate, 17% join rate
  • Where will we end up?
  • Already a 13% drop rate January-June 2017
  • Projecting a continued loss of membership over time as retention decreases and new members fail to join.
  • Only 1.64% join rate January-June 2017
  • What if we..?
  • Membership Department Training
  • Invest in membership advertising
  • Target MWBEs and offer the resources they say they need
  • Build internal relationships between departments to achieve broader goals.
  • Then we could see...
  • Possible interest in Diversity Committee and/or online, moderated networking
  • 
  • Increased MWBE Audience
  • Balanced join/drop rate
  • 
  • Diversify Offerings
  • Encourage networking through varied platforms, both digital and in person to satisfy needs of smaller business owners
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