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Oh, that makes sense! My parents bought ticket packages for the NCAA tournament for me and my friend! I bet students split the cost of the PSLs too to make them a better bargain if their parents can't pay for it. (4)
Those who are not extremely involved with the well-being of the team they purchased a PSL under, shouldn't have bought the PSL in the first place. Furthermore, the license is a great way to gain revenue for the team because there is an additional cost added on to regular ticket prices for the right to own your seats. (3)
Announcer: Pointtttt Cougars!!
Dang it! Not again! We really need more fans here to pump us up!
Announcer: Alright ladies and gentlemen... we are down to the last 5 minutes of the fourth quarter! Lets hear some noise!!!!!
Selling tickets and creating reward systems to raise attendance are not the only ways to boost revenues. Marketing by creating new and unique apparel enables fans to feel closer to the team.
Sports marketers make logos for apparel with human-like characteristics because it appeals to consumers. This then causes more fans to purchase clothing and show others what team they support by wearing it. (5)
But it's just clothing... how does that make fans feel attached to the team?
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