Keep him safe.

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Storyboard Description

30 second TV spot for Fromm.

Storyboard Text

  • Video: Opening is a wide screen shot (WS) of hipster cat (HC) pouncing on an under-the-bed shadow from on top the bed. Audio: VO: The fearless shadow hunter. SFX: Smooth jazz playing softly in the background Time: 5 seconds
  • Video: Close up (CU) of HC in closet wrestling and rolling around in the bag. Clothes are all over the room as if a tornado hit. Audio: VO: The brave bag wrangler. SFX: Crinkling of paper, meows and hisses. Time: 5 seconds
  • Video: WS of HC in bathroom. TP is off the roll and strewn about . HC is sitting in the middle of the mess. Audio: VO: The ferocious conquistador of TP. SFX: Smooth jazz playing softly in the background Time: 5 seconds
  • Video: CU of cat in living room sitting on top a knocked over vacuum. Slow zoom out to show HC in room. Audio : VO: The valiant vacuum warrior. SFX: Vacuum haphazardly running over the sounds of smooth jazz. Time: 5 seconds
  • Video: WS of HC female hipster owner together in room. Owner looks confused, HC is valiant and loving. Audio: VO: Your cat does a lot more than you know to keep you safe. What are you doing to keep him safe? SFX: Jazzy love song.
  • Video: WS of HC and his mom in the kitchen. She has bag of Fromm out and full bowl of food. FrommFamily.com appears in the bottom right. Audio: VO: Safety First. Feed him Fromm. SFX: Kibble being scooped, cat eating. Smooth jazz picks up at end of scene.
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