Skinny Girl Wine

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Storyboard Description

a) emotional appeal is selling luxury lifestyle b)Myth of this product is that its bringing together women who would have otherwise come together sharing the product...having the product in common. c) Fetish with one sip of this drink you will become the woman you always wanted to be d) puffery is used in overall tone of the add and using words like unite and women in association with the product to form a bond "sisterhood".... and the slogan"Deigned for the everyday woman in you." e) 1st cell was bland in a low key setting maybe some mediocre club or bar....2nd cell The wine class and background displaying luxery and the product that can transport you there...3rd cell in an upscale club or bar

Storyboard Text

  • Theres only one drink that can unite all these women....
  • New Skinny Girl Wine and cocktails "designed for the evryday woman in you"
  • Drink Skinny Girl and become the woman you want to be .
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