HTN Campaign Kickoff

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Storyboard Description

African-American men will man select corners around the city and mimic panhandlers with cardboard signs related to hypertension.

Storyboard Text

  • Will work for a lower diastolic. (Man with disposable BP cuff on arm.)
  • Tired of "weighting" for better blood pressure readings. (Obese man standing on a scale)
  • Will work to treat hypertension. (Man in physician's coat with stethoscope.)
  • Will work to feel as good as I look. (physically fit man in athletic wear)
  • Will work to avoid a stroke. (Man will have a bottle of alcohol and empty fried chicken bucket on table or ground. On "hood" corner)
  • Will work for BP medicine. (man with empty medicine bottles on stand)
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