Snippets - Alexa

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  • Weekly Sync-Up
  • Review Current Status
  • Research
  • www.platform.com
  • Together with her team, Alexa decide that she will spend some time this week to work on their ads.
  • Review Her Collection
  • Alexa comes back to her desk. She reviews the current performance of their current ads.
  • Create New Ideas
  • Alexa do some research by looking at what their competitors are doing to see if there's anything she can try and test. If she finds something interesting, she will make a note of it.
  • Publish New Ads
  • Alexa reviews all the interesting ads she has found over time for inspiration. She would analyze the messaging and copy to understand what other companies are doing to improve click through rates.
  • Alexa takes her learnings and come up with new ideas that she can test. She would create multiple variations and pick a few to try out.
  • Alexa takes her ideas and posts the ads. She waits a few days before analyzing the results of her new ads.
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