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  • Milgram sent out adverts in the form of newspaper ads and posters. He asked for volunteers to help with a memory study. He offered the volunteers $4.50 each.
  • 300 volts...
  • Tock?
  • OUCH!!!!
  • Wrong!
  • Tick...
  • 40 white male participants showed up for the experiment. All were aged between 20-40. The learner was an actor, who was a 47 year old accountant. The university seniors were asked for predictions. They guessed that only 3% of people would administer the full 450 volts.
  • The experiment requires you to carry on. You cannot stop.
  • No, I can't do it I'll hurt him!!
  • The experimenter explained that the "teacher" would say a list of words and the "learner" would have to repeat them through word association. If they got one wrong the teacher would administer a shock (increasing by 15 volts each time). They were told it was painful but would cause no permanent damage.
  • But doctor I was hurting him! I should've stopped but the man said to keep going.
  • No you weren't, don't worry. He was an actor.
  • The learner was strapped to a chair and was asked the questions. Every time they got a question wrong, the teacher administered the shock. The teacher was given a 45 volt shock to add to the realism. The learner got 1 in every 3 questions correct, and therefore the voltage increased quickly.
  • 100% of participants gave a 300 volt shock but showed signs of stress such as sweating, nervous giggling and stuttering. 65% of people gave the full 450 volt shock, whilst being edged on, showing complete obedience.
  • Due to the stress caused, each participant saw a psychiatrist after. There were 3 seizures, however only one was bad enough to stop the process completely. The experiment shows us people are destructively obedient when told to do something by an authorative figure.
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