Researching process, what I learned?

Researching process, what I learned?
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  • No worries Peter. I will explain step by step what do you need
  • Aura, help me!!!!! We need to launch a new washing powder. What DATA do I need to collect?
  • SECONDARY DATA
  • What sort of data do you require?
  • PRIMARY DATA
  • CHEAP
  • RESEARCH: Identify your customers'  characteristics and organize the DATA according to thier NEEDS and WANTS
  • SMELL
  • CHEAP
  • COLOR
  • Identify marketing trends using tools such as SWOT analysis, PESTLE, 5's Porter forces
  • Make questions to your customers:Why, When. Where, How. REMEMBER: Small samples do not give enough results
  • Different colour, more expensive!!!
  • Thank you Aura, now  I understand better the RESEARCH PROCESS
  • Your welcome PETER, remember validate and keep updated the data collected from this RESEARCH
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