Ethos, Pathos, and Logos.

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  • ETHOS
  • Hi I'm Joe Warner, here to talk to you about our brand new product. I've been working in this business for 20 years, so you can trust me when I say you need this!
  • PATHOS
  • Everyday people suffer because they can't afford their medical treatments. Look at this man, he is one of thousands of victims. Please donate to our organization so we can help protect our own from harm. 
  • LOGOS
  • Studies show that our product increased customer satisfaction by 43% compared to our competitors.
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