Sherif 1936

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  • Half watched the light alone and gave a verbal estimate of how far and in what direction the light moved.
  • Now, groups of 3-4 participants. They took turns to estimate i random order. The participants now used each other's estimates as a frame of reference. A group norm had been established
  • The other half of the participants performed the estimation task alone. They continued to estimate based on the group norm. Results showed that social norms emerge to guide behavior when people find themselves in uncertain situations.
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