This storyboard documents the solution for employees circumventing the Project Approval Process by receiving the Build and Segmentation forms, and filling them out, before submitting a Project Approval Form, and receiving said approval. The process is designed to a have specific flow of steps so that the Marketing teams can adequately do their job, however the current process is easy to skip. The proposed solution will ensure the process steps are followed in order and also keep everything together in an easy to use interface.
Employees think of idea/project/initiative they'd like to see for their department
When project strategy is formed, employees submit project approval form to email team for potential approval
Approval Request Form
Email team meets to discuss project and whether or not to approve it
Email team starts coming up with project to-do-list and keeps track of project in project database
If approved, employees receive Build Form and Segmentation Form to work on content for the project and request customer segmentation data, which get sent to email team so they can build project
Email team creates project and sends it out after receiving segmentation list and content
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