TAALEEM Customer Persona

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Storyboard Text

  • Taaleem Customer: Who Am I?
  • [name], [age], [title or role], [occupation], etc.
  • The Facts
  • [add associated, illustrative image]
  • [name] loves ____ , but dislikes ______. I snap with my son on Snapchat & use Facebook 4hrs/ day.
  • What makes them tick?
  • [add associated, illustrative image]
  • [name] is passionate about ______ and ________.
  • [I am a person - include my picture]
  • Tell us their name, age, gender, occupation, and any other appropriate demographics
  • How does Taaleem help solve their problem?
  • [name] likes this because ______ and _____.
  • Tell us more about this person’s personal/business situation, their life, who they are/what they care about
  • How do Taaleem’s schools connect to their needs?
  • [name] likes ______ and doesn't like ______ and wishes _____.
  • Tell us about their needs and goals, and life aspirations (present) and (future)
  • What are the drivers of choice?
  • [name] chose [a Taaleem] school because of _______ and __________.
  • Tell us about the reasons they choose a Taaleem school over another school
  • [add associated, illustrative image]
  • What do they really like? Where are there areas for improvement that would delight them?
  • [add associated, illustrative image]
  • Tell us about the most important factors for school selection for this person
  • [add associated, illustrative image]
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