Website Design Storyboard: Meghan Hodgin

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  • Where Are We Today?
  • Inquiries have tripled over last three years
  • Enrollment decreased 3.7% over last year
  • 24% increase in new visitor website traffic year over year
  • How Did We Get Here?
  • Facebook advertising saw 16.16% decrease in link clicks year over year
  • Launched new responsive website in 2014
  • Search advertising has seen a 3.2% average CTR to website
  • Where Will We End Up?
  • Millennials now account for 80% of the 4 million annual U.S. births (Fromm, Jeff)
  • 
  • Millennials rely on technology as a way of life … 90% of them use social media (Renweb, 2016). 
  • What Can We Do?
  • 
  • Website needs to be accessible to and visible by millennials on a variety of platforms.
  • What Can We Do?
  • 
  • Design a website that provides content that speaks to the school’s mission, program and outcomes.
  • Where Will We End Up?
  • 
  • 78% of parents surveyed said the website played a “very important” role in their decision to inquire more about the school.*
  • * We project that number to become even higher as millennials continue to have children
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