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  • KPIs
  • Audience, Goals, KPIs
  • Identify Your Audience:
  • - Improve the content of Marist College Athletics social media platforms - Improve efficiency of content creation in accordance with the appropriate medium - Increase awareness of Marist College Athletics
  • - Acquire new followers for each social media account - Attract said followers to interact with social media accounts - Attract social media followers to increase event attendance
  • Document the Audience's Goals
  • My audience is the Marist College Athletics Department of Marketing and Communications. In weekly meetings that discuss topics at length if necessary, the storyboard could be as extensive or as vague as necessary.
  • Marist College Athletics Social Media Followers
  • Current State: Marist College Athletics
  • Probability to gain social media followers with efficient content creation: high, as all Marist College Athletics social media platforms' follower rate has increased by at least 5% in the last year.
  • Facebook: 11,360 total page likes Twitter: 30.6K followers Instagram: 6,311 followers Snapchat: 4,120 followers YouTube: 373 subscribers Pinterest: N/A
  • Trends: Facebook: up 2% page likes from last month Twitter: up 9% followers from last month Instagram: down 4% followers from last month Snapchat: up 1% followers from last month YouTube: down 23% from last month Pinterest: N/A
  • 
  • How did we get here?
  • Marketing Campaigns: targeting social media users to follow Marist College Athletics on social media accounts. Followers increased from attempts. Follower interaction did not increase with attempts.
  • Staff Addition: The department added an additional multimedia coordinator for video operations to the staff. Video content increased for social media platforms. Written content stayed the same.
  • Call to Action: During live events, emphasis was placed on gaining followers through those present at the games.
  • Forecast
  • If no action is taken, there will be a plateau or decrease in Marist College Athletics social media platforms.
  • What-if?
  • Staff Allocation: Based on the needs of the viewers, there needs to be more staff affiliated with video content and less with written content in order to meet the necessary content.
  • Lack of follower growth: Additional marketing campaigns need to take action to ensure consistent growth on social media platforms. Incentivizing the follow can improve the consistency.
  • Lack of interaction from followers: Based on the data from the Video vs Text survey, users are more likely to watch and interact with a video than read an article. The department needs to identify which content needs to be text for statistical purposes, game results, etc., and the rest of the content need to be video-based.
  • 
  • **** Need help on this section! ****
  • Improved marketing campaigns: The current marketing campaigns need to be filtered out with improved, fresh campaigns that followers and audiences have never seen before. Because all businesses are on social media, the repetition of ideas decreases action from followers.
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