Cheerios Family Breakfast Project

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Storyboard Text

  • Cheerios
  • Cheerios
  • A father and his daughter are at the breakfast table. Dad pours his daughter a bowl of Cheerios. Voice-over of dad: "When we decided to try the Family Breakfast Project, our goal was to fit in seven minutes together every morning for seven days."
  • Dad is helping his daughter get ready for school. VO of dad: "It seemed impossible to fit in. Who has an extra seven minutes in the morning?"
  • Dad and daughter eating Cheerios and laughing together. VO of dad: "Turns out that extra seven minutes is the best part of my day"
  • Cheerios
  • #FamilyBreakfast Project
  • Close-up of daughter laughing while offering her dad a spoonful of Cheerios VO of dad: "It's seven minutes for just me and my daughter. No distractions. No interruptions. Just me, her, and a healthy breakfast."
  • The daughter runs out the front door to catch the school bus. VO of dad: "I now have the comfort of knowing I'm helping her start her day right."
  • VO of dad: "Cheerios and the Family Breakfast Project have given us a whole new meaning to mornings"
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