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Two teens are hanging out. Owen, the one on the left is getting ready to head home as they talk about school for the next day.
As he sits on his bike to head home, his friend asks about his helmet,but he shrugs it off thinking he'll be fine.
It's the next day and people are wondering where Owen is, since he said he'd be there.
The student on the left remembers that Owen rode his bike without a helmet on. He becomes slightly worried at the thought, but after mentioning it, he's reminded how careful Owen is and that it's so rare for something like that to happen.
Slowly zooms into photo of smashed melon lying on the pavement.
On-screen text reads: Every year in Canada, 60 people die while cycling without a helmet. Don't be one of those people.