Helmet Safety PSA

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Storyboard Text

  • Two teens are hanging out. Owen, the one on the left is getting ready to head home as they talk about school for the next day.
  • As he sits on his bike to head home, his friend asks about his helmet,but he shrugs it off thinking he'll be fine.
  • At school:
  • It's the next day and people are wondering where Owen is, since he said he'd be there.
  • The student on the left remembers that Owen rode his bike without a helmet on. He becomes slightly worried at the thought, but after mentioning it, he's reminded how careful Owen is and that it's so rare for something like that to happen.
  • Slowly zooms into photo of smashed melon lying on the pavement.
  • On-screen text reads: Every year in Canada, 60 people die while cycling without a helmet. Don't be one of those people.
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