Assignment AIDAOR

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  • Attention
  • Thanks - I can't wait to find out more
  • I know how you've been struggling to do your adspend planning - well I've got commitment from the management team to find you a better solution
  • Interest
  • Vena Adspend - The easy way to do your adspend planning
  • Desire
  • I hate this part of my job - I'm always the last one in the office. There must be an easier way to do this.
  • Peter the planner hears from his manager that the company has prioritized  finding a marketing adspend solution
  • Action
  • How should we capture the item unit costs?
  • Peter reads all about the proposed new adspend planning solution on the companies internal Wiki page.  It details all his current issues with the process and explains how the new application will make the process simpler and more accurate
  • Onboarding
  • Let me show you how easy Vena adspend is to use.  I used it this month to do my planning and its going to make your lives much easier
  • Peter is frustrated with the current adspend planning process and he spends alot of time capturing and balancing his numbers.
  • Retention
  • What do you enjoy best about your job?
  • Peter attends all the agile workshops and helps to shape the application for the planning team. Peter tells all his colleagues that a useful application is coming their way soon.
  • I think I know a better way
  • Vena adspend is used by Peter to plan his next campaign. Peter encourages the other planners to use the application too.
  • It now only takes Peter 15 minutes to calculate the efficiency of his campaign and to produce the material schedule.  When new planners join the team he tells them how wonderful the application is and he is able to show them how to use the application.
  • I love strategically planning our customer interactions and we have this great tool to work out the costs of all our adspend so we always know the efficiency of our campaigns
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