Mrs fields commercial


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Storyboard Description

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Storyboard Text

  • A woman's voice asks the customers "Who wouldn't want a delicious treat this holiday season?" as happy, holiday music plays in the background. Children are shown enjoying some of Mrs. Fields holiday treats.
  • Keep Calm and eat Mrs. Fields
  • The holiday music continues playing throughout the commercial and an image of the store is shown, decorated for the holidays. "Mrs. Fields is the place to shop this winter, where you can choose from over 100 different, customizable gifts and treats."
  • A woman is shown purchasing treats from Mrs. Fields holiday collection, with a huge smile on her face. "Each individual gift is packaged and delivered with care, starting at only $5.99 plus shipping."
  • "Surprise that special someone with a delicious gift basket, or treat yourself to a holiday snack." Images of Mrs. Fields desserts are shown on the screen, to intrigue the target market.
  • The phone number and web address are given on the screen. "Find a store near you at, or call 1-800-COOKIES, to choose that unforgettable gift this year!"
  • 1-800-COOKIES
  • The final scene shows the Mrs. Fields famously, recognized logo and slogan to leave customers with a lasting impression. "Don't miss out on this great opportunity; buy yours today! Mrs. Fields. The perfect gift for any occasion."
  • Mrs. Fields
  • The Perfect Gift for Any Occasion
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