CARMA

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Storyboard Description

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Storyboard Text

  • Black and White, sad music playing in the background, cursive font for key words.
  • More than 70% of cats in animal shelters are killed.
  • Narrator explains what feral cats are. Sad music continues. Flips through images of sick or deceased cats. 
  • 100% of Feral Cats are killed in shelters.
  • Description of a malnourished and unhealthy cat along with pictures to drive the point. Sad music picks up, gets louder and more intense.
  • Music shifts to happy music, lighter pictures. Colour returns. Introduce CARMA. (what it is) 
  • Carma saves more than 2000 feral cats each year
  • Happy music. Carma logo. Explain the cost of spaying/neutering and how each person has the ability to save cats.
  • "Carma LOGO"
  • Slogan: It starts with you. It happens with you. It ends with you. (Fades to black, the end)
  • "Carma LOGO"
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