FA high level storyboard


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Storyboard Text

  • Supermarket
  • "As purchaser of a supermarket I want to buy straight from the source so I can increase my profitability."
  • Florist
  • "As a florist I want to know which products are available and when, so I can tell my wholesaler what to buy and where."
  • Wholesaler
  • "As a wholesaler I want to show my clients (florists) what is available when, so I can run an efficient operation."
  • Fresher product, lower logistical costs.
  • Ability to differentiate from supermarkets, sell products with longer vase life and command a better price.
  • Lower logistical costs, improved customer relationships.
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