powerocks_hockey puck

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Storyboard Description

The gist of this commercial is a dad videoing his son with his smartphone (funny facial expressions are key) then a puck shoots into frame and hits the dad in the head to which he has no reaction to getting hit at all. The son comes up excited (audio only) repeating "did you get it dad, did you get it dad" but you didnt cus your battery died, how you say no is key here. The video is rewinded just before the dad starts to tape but this time he plugs in his powerock magicstick (a portable chargepack) . The exact same scenario occurs, puck comes in, hits you in the head (foam puck lol) kid comes up, "did you get it dad, did you get it dad" but this time you say yes. Again the key to this shoot is funny dialog and facial expressions.

Storyboard Text

  • Dad filming his kid play hockey -Facial expressions (proud, excited)
  • Dad gets hit in head with puck -expression doesnt change at all, continues to film despite getting hit
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