Gov Know your candidate storyboard

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Storyboard Text

  • This election, Xavier Becerra is looking for your vote for the 34th Congressional District of California. Who is Xavier Becerra, you ask?
  • Like many of You, Xavier is the son of working class Immigrants. His parents immigrated to the United States from Jalisco Mexico, and planted their roots here in California. Becerra saw the opportunities that the US provided him, worked hard in school, and became the first member of his family to attend college.
  • Becerra Graduated from Stanford University in 1980, receiving a bachelor’s degree in economic arts. Then Becerra took his education further by graduating from Stanford Law in 1984.
  • The Concept of our Ad is to reach out to hispanic voters by showing them that Xavier Becerra’s backstory is much like many of the voters in the 34th district. Drawing this comparison builds trust between the voters and Becerra. Our Ad is delivered in Spanish to specifically target hispanic voters, who make up 65% of the voting population in the 34th district.
  • Becerra is a member of the Congressional Hispanic Caucus, where he works to promote the values of his people. Becerra has fought long and hard for a route to citizenship for immigrants just like his parents, and just like you.
  • A vote for Becerra is a vote for our families. A vote for our future.
  • Concept
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