New Product Development Project

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  • Jay wants to go back to school and get his MBA. He thinks he wants to transition into a career in Marketing but is unsure what that would entail.
  • One day during after work, Jay was on Facebook and came across an advertisement for a new type of program at the LandMary School of Business.
  • . Welcome to the University of LandMary Experiential Learning Platform
  • . Select from the following experential Industry Cases: -  A Day in the Life of a Consultant (Case provided by the partnership between McKinsey & Company & University of LandMary) -The Marketer's Dilemma ( Case provided by the partnership between McDonalds & University of LandMary) -A Balance Sheet Nightmare (Case provided by the partnership between Deloitte & Univeristy of LandMary)
  • www.RealWorldTerp.com
  • www.RealWorldTerp.com
  • After Jay signed up for "The Marketer's Dilemma." Jay put on his newly purchased VR set  and was transported into a University of LandMary Marketing Class.
  •    Introduction to Marketing
  • Marketing 4 P's -Product -Price -Promotion -Place
  • After completing the Marketing 4 P's virtual overview, Jay was transported into a real life crisis. In the simulation, he was tasked with helping McDonald's develop a strategy to better relate to the Millennial segment.
  • . Thank you for completing the The Marketer's Dilemma ( case provided by partnership between McDonald's & University of LandMary). If you liked this simulation, you may be interested in the following LandMary University's MBA program courses: -Market Research -Brand Management -Customer Segmentation Strategy
  • After completing this simulation, Jay realized that he wanted to change his career to marketing. However, in order for him to switch industries,he would need to learn more about marketing strategy. He received a top score for the choices he made during the simulation. Lucky for Jay, this resulted in the University  awarding him two free credits towards an MBA. The next day, Jay filled out an application for the University of LandMary.
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