Rhetorical Analysis Project

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  • The business we analyzed is Chevrolet and the campaign is getting the audience to buy a Chevy product. Chevrolet has many different types of advertisements to appeal to all audiences of the world, so that they can increase sales, including multiple commercials, a print ad, and a website.(chevrolet cars)
  • To further the rhetorical purpose, Chevy uses an emotional commercial to grab the attention of the audience. (insert commercial) It wants to emotionally draw an audience's attention so that they will remember the commercial; therefore, they will remember Chevy.
  • We are able to see the five parts of the rhetorical triangle after watching this commercial. (just a triangle) (talk about the speaker, subject, audience, context, and purpose)
  • Talk about prominent appeal in ad (pathos)
  • Talk about the Connotation(positive or negative) and denotation Logical Fallacies (sit down in an office setting)
  • Sales of Chevy product(chart) after ad was released. Who is the ad targeting? How do they generalize to appeal to a common family? Why will the average family want to use this?
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