Ethos Pathos Logos


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  • Ethos (Credibility)
  • "Around the world 62 million girls are not in school. Let Girls Learn is a new whole-of-government initiative to ensure adolescent girls get the education they deserve. Building on USAID’s initial Let Girls Learn funding and education programs, the initiative will elevate existing programs".
  • My younger sister and I both wish to grow up and become doctors, but unfortunately we may not be able to. For one, we aren't​ educated because we have to stay home and help our family on our farm. Plus, we are way too poor.
  • Pathos (Emotional)
  • Logos (Logical)
  • An extra year of secondary school for girls can increase their future earnings by 10-20%. Girls with secondary schooling are up to 6 times less likely to marry as children than those with little or no education. USAID’s Let Girls Learn approach is comprised of three main pillars: Increasing Access to Quality Education, Reducing Barriers, and Empowering Adolescent Girls
  • First Lady Michelle Obama
  • Convincing your audience using character and believability. Think: Why are they worth listening to?
  • Two Young Pakistani Girls
  • Persuading someone by appealing to his/her emotions on a subject
  • USAID Agency Worker in Pakistan
  • Convincing someone of an "argument" using reasoning. Requires: providing evidence supporting the argument
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