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Storyboard Text

  • Pathos
  • Donate today to help save the life of an elephant. Hundreds of elephants are killed every year for ivory poaching, Your donation will help keep these gentle giants alive. 
  • Ethos
  • As a celebrity I need to have the best gear for training, and that's why I wear these high grade shoes. If they work for me they'll work for you too!
  • Logos
  • As a certified dentist I know what is best for my patients, and by using the enamel bright toothpaste, you will not only have thicker enamel but also a brighter smile. over 96% of users saw whiter smiles, and stronger enamel. 
  • This "advertisement" is an example of pathos (an appeal to emotion), it makes the viewer sad and want to help the elephants . So they donate, and if they don't it make them feel guilty for not helping. Persuading through emotion.
  • This is an example of ethos (appeal to ethics), people will see that a celebrity is endorsing the product so they will want to buy it too, this is because if a celebrity is using it then it must be a good product. Persuading using one's credibility.
  • This is an example of logos (appeal to logic), by using someone who knows about the product and it's statistics, it shows the viewer that they can trust by using this product that it will work based off the facts. Persuading through reasoning.
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