I only buy Nike, because it's the best brand...that's it!
I prefer Khaki pants, Sperries, and a Polo Ralph Lauren short ot match my Ray Ban glasses.
In the winter time, my typical outfit is Uggs boots, jeans, a North Face jacket, a Patagonia vest, and Starbucks hot chocolate to top it off!!
After the statistics are shown, from there film examples of outfits/conformity as proof that these statistics are legitimate. Maybe take polls in schools/ film friends while out in public who are wearing the same brands, like Nike shocks, Nike shoes or Sperry Top-Siders, a Vineyard Vines shirt or a Nike athletic shirt, and maybe throw in the fact that b/c of society, famous people like Jay-Z "made the Yankee hat more famous than the Yankee game (celebrity influence).
Even in athletics, some brands have been deemed by society as "better than others, just based on polarity. For example, Nike shoes for sports like football/basketball, are more popular than Reebok or Adidas, so they are wrongly seen as "better" than other brands' merchandise, but they are only more popular because people try to fit in with others by buying the "cooler brands." It is even the same with golf, my favorite sport-- Titleist>Nike Golf any day of the week. (here add commentary why you believe so).
Here, I may add a scene that holds a "meeting" between some friends and myself who have also noticed the same thing as I do. I may also ask them questions that have to do with their favorite brands and why they like them more than others. I may also ask if they can agree with the "classification of outfits that most guys and girls fall under" I present to them, using images of these outfits as examples, and discuss their beliefs of these issues.
This part of the documentary may shoe examples of brands that are the most popular in society today, and some that are not as popular. I may also add some commentary that might answer my original question of "why do people buy certain brands to fit in with society's dictated standard of what is acceptable and not?" I may state that outfits are continuously evolving, so in the future some brands may be more popular than others (using the example of how L.L. Bean's Bean Boots made a giant comeback this year!)
I may conclude my documentary wearing some outfits worn previously in the film (that were stereotypical outfits) and say that "no matter what type of outfit we wear, we are all unique. It doesn't matter what we wear, but how we present ourselves to the rest of the world." We should wear what we want to wear, and if we want to wear popular clothing that most kids subject themselves into buying to "conform" with the rest of society, then be sure to wear it uniquely, to set yourself apart from the crowd.
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