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Technological trends Laser treatment for pimples Facial treatments IOT Online distribution
Social trends Healthy living Grooming standards Class of working women
Strenghts Owner personality Experienced staff Personal network Competitive pricing Quaitlity service
Weakness Remote location Late entrant Limited capacity Digital presence No separate marketing budget
Oppurtunities Tap local markets by offering complementary services Introduce internships Increase distribution channels
Threats Home beauty services Low switching cost Frontal attack by market leader
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