7 Steps of a Scale

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  • Step 6. Close the sale
  • Step 1. Approach the customer
  • I'm good, thanks for asking.
  • Hey! How are you today?
  • Step 2. Determine Needs
  • I'm thinking maybe some new shoes...?
  • What type of product are you looking for?
  • Step 3 and 4. Present the product and overcome objections
  • They don't really look the best quality...
  • They are worn by world class athletes across the United States
  • Well you're in luck. I happen to be selling a brand new pair.
  • So how would you like to buy the hottest shoes on the market for only $99?
  • I would love to!
  • Maybe you would like some top-of-the-line socks to go with your shoes?
  • Step 5. Perform Suggestive Selling
  • I'll think about it...
  • Step 6. Build Relationships
  • If you ever need something else or you decide to get those socks, here's my card.
  • Ok, thanks.
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