Apple

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Storyboard Text

  • iphone
  • Ethos
  • Hello! I'm Tim Cook, the CEO of Apple, and this is the phone 6.
  • The new iphone 6 runs apps faster and remains charged longer.
  • iphone
  • Logos
  • Everyone will love the new iphone 6! This is an opportunity you won't want to miss!
  • iphone
  • Pathos
  • Reflection: In the ethos part of the ad Tim Cook is shown as a reliable person because he is the CEO of Apple. He is also wearing a business suit which shows that he is reliable. Also, the "iphone" is put in the center of the ad to show that it is more important than anything else important. Purpose/Audience: The audience was anyone watching the ad. The purpose was to sell the "iphone 6" to any viewer.
  • Reflection: In the logos part of the ad multiple facts are said about the iphone 6. The first is that it is new. The second is that it runs apps faster. The third is that it remains charged longer. Purpose/Audience: The audience was anyone watching the ad. The purpose was to sell the "iphone 6" to any viewer.
  • Reflection: In the ethos part of the ad the speaker is very excited about the iphone 6 which gets the audience excited. He says that the everyone will love the iphone which applies to all possible viewers. Also, it states that you won't want to miss this opportunity which makes people worried about not purchasing the iphone. Purpose/Audience: The audience was anyone watching the ad. The purpose was to sell the "iphone 6" to any viewer.
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