Storyboard 4

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  • Parameters of social capital: Trust Ability Motivation Opportunity
  • So the literature has spoken - but how is it working in practice?
  • The experts agrees to certain parts of the literature.
  • I agree with the theory - except for ability.
  • B2B and B2C terms are dead - HUMAN-TO-HUMAN IS THE FUTURE
  • Same here, and I believe that the parameters and their meaning depends on the industry.
  • I agree to both - and believe that the theory defines the parameters too black/white.
  • They did not agree with ability, the B2B-term + and the black/white setup of the literature.
  • So the experts overall agreed with the theory, except for ability - and would like to change B2B/B2C to Human-to-human.
  • It was necessary to test the applicability of the literature.
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