Social Media Storyboard

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  • Know your audience
  • You're just the people I wanted to talk to...
  • Share relevant and interesting content 
  • Latest industry insight shows innovation is key 
  • Share content regularly 
  • Too much information 
  • First there's this...don't forget...also...but remember
  • Who are you trying to speak to over social media? Is it purely for current customers or do you want to promote your business? A different tone and content is needed for each audience
  • Save time with management tools
  • People won't follow you if you just share adverts for your business. Mix it up with content people will actually want - e.g. industry analysis, thought leadership and visual aids. Original and insightful content will get more engagement
  • Measure effectiveness
  • Breakdown of followers interested in latest industry news
  • The amount of content you share should be tailored to the platform. Facebook posts can be once or twice a week but Twitter needs daily updates to ensure followers stay engaged. Twitter has character limits but Facebook and LinkedIn don't - this should dictate what you share and how often
  • Remember: it's a public forum
  • There are a host of free management tools out there. Build a content plan to make sure you get your messages heard at the right time. Use Hootsuite, Tweetdeck or Buffer to schedule planned content in advance - meaning you don't have to focus on updating social media at all times
  • What does success look like? How can you tell that you're engaging with the right people? What topics are dominating online conversations? Use tools like Tweriod and Hootsuite to see which posts and topics receive the most attention and change the focus of your content accordingly 
  • Don't say anything on social media that you wouldn't feel comfortable saying in a crowded lift. Don't talk negatively about colleagues or other organisations and remember that anyone can see your posts and post history 
  • It looks like we're going to miss our quarterly results target again. What should we do?
  • Don't tell anyone - I think we need to do some 'restructuring'
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