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Our couple enjoys a night in. This positive setting constitutes the first section of the webcast. It showcases a loving, relaxed atmosphere between the two.
A series of close up follows next: couple touches hands, displays affection, locks eyes. This paves the way for the pivotal moment which happens next.
Slo-mo of the lead abuser sipping on some wine. This moment and change in video frame marks the transition towards the second section of the webcast.
Close ups of abuse: mild content, suggestive and not explicit, so as to be appropriate for a larger audience.
Second section (but first one, too, potentially, space allowing) will feature easy to grasp, eye-opening, moving lines of text which highlight the reality of domestic abuse and alcohol-enabled harm. This technique is used instead of dialogue, therefore overcoming any potential barriers to communication brought up by the latter.
LINES OF TEXT LINES OF TEXT LINES OF TEXT
Close ups of the victim, alongside the call-to-action ending bit, creating an emotionally-charged sequence which urges audience to access support.
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